Brand Identity
Britt Tavel
Britt Tavel is a psychotherapist located in Tuscaloosa, Alabama. Her target clientele is college students and young professionals. With the increase in mental health awareness over the last few years, Britt wanted to set her self apart from other therapists in the area with a new brand.
Project Type
Branding
Industry
Healthcare
Team
Solo Project
Approach & Solution
Our goal was to create an elegant, timeless logo including a monogram and symbolism related to mental health. The final logo cleverly integrates a leaf into a B and T monogram, symbolizing growth, resilience, and connection to nature—all vital aspects of mental health. The leaf's emergence from the top of the 'B' encapsulates Britt's commitment to guiding clients through their mental health journey.
