Product Design, Murals & More
Laurel Mercantile Co.
Laurel Mercantile Co. is connected to the HGTV show Home Town. Laurel Mercantile Co. has three stores, two physical (Laurel Mercantile Co. and The Scotsman General Store) and one e-commerce store (LaurelMercantile.com). My tasks included anything from email campaigns and social media needs to product design and sweatshirts, mugs, etc. During my time at Laurel Mercantile Co., I had the privilege to collaborate with Erin Napier to design murals for Home Town Takeover - Season 1 in Wetumpka, AL.
Product photography taken by Laurel Mercantile Co.
Project Type
Product Design, Email Marketing, Organic Social, Mural Design
Industry
Retail, TV
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Sweatshirt Designs
Designed a variety of sweatshirts for Laurel Mercantile Co., featuring themes like Scotsman, Home Town, and Laurel, Mississippi. Each design captured the brand’s identity and local charm, contributing to the store's unique merchandise.
Mural Design for Home Town Takeover
Collaborated with Erin Napier to design murals for Home Town Takeover in Wetumpka, AL. Led the design for the Jeanette Barrett Civic Room mural and assisted with the design for Coaches Corner Sports Bar & Grill, contributing to the revitalization of these community spaces.
Photo by Wesley Miller and Harrison Neville
Jessica McGowan/Getty Images
Product Packaging
Collaborated on the packaging design for Laurel Mercantile Co.’s jarred goods, contributing original illustrations and communicating with the print company to ensure high-quality production and seamless execution of the product.
Email Marketing
Designed email templates for Laurel Mercantile Co.’s subscribers, ensuring consistent branding and a user-friendly layout. The template featured sections for the latest updates, exclusive offers, and more.
